Brochure Pro Tips 2: 5 Design Elements To Focus On

Brochures are a great way to provide potential customers with information about a product or service in an attractive, organised and concise manner. They also make a lasting first impression, so getting your brochure done right the first time is best.

In our previous article, we discussed choosing an appropriate brochure format, which will serve as a basis for your entire brochure design. In this article, we will go over five design elements your brochure needs to have.

1. Color Scheme

Choosing a suitable colour scheme for your brochure is essential to conveying your message effectively. When selecting a colour palette, consider the message you're trying to communicate, the tone you want to set, and the overall look of your design. It's essential to select a harmonious combination of colours that will work together to create a unified design.

Start by selecting a dominant colour that reflects the overall theme of your brochure. This primary colour should be used to draw attention to the most critical areas of your design. Then, select two or three accent colours to create contrast and draw attention to secondary elements. When selecting accent colours, choose shades complementary to your dominant colour.

2. Typography

Typography is an essential element of any brochure design. It's important to choose fonts that are easy to read and match your brand's overall aesthetic. The typeface you choose should be legible in both print and digital formats and look attractive when combined with the other elements of your brochure.

A good typography choice can create a harmonious, professional look that will draw readers in. Additionally, the font you choose should be appropriate for the brochure's content and help to emphasise the message you are trying to convey.

3. Imagery

Selecting the right images for your brochure is essential to draw the reader in and keep their attention. Choose images that are relevant to the message, and that will engage the reader.

4. Layout

When selecting a layout for a brochure, it is essential to consider the type of information you are presenting and the overall tone of the brochure. Consider using a grid layout to organise content in an organised and visually appealing way. Use text and images to keep the reader engaged and ensure all content is visible.

Consider the size and shape of the brochure as well, as this will affect the overall design. Use white space effectively to create a pleasing design and avoid overcrowding the page. Finally, use fonts that are easy to read and complement the overall design for a professional-looking brochure.

5. Call to Action

A clear and compelling call to action is essential in any brochure. It is the driving force behind getting the reader to take action and should be the focal point of the brochure. A good call to action should be clear, concise, and understandable. It should also be visually appealing and stand out from the rest of the content.

By strategically placing the call to action, it should be the first thing the reader sees when they open the brochure and should be easy to identify. Additionally, the call to action should be tailored to the audience and provide a clear benefit to the reader. With a solid call to action, the reader will be likelier to take action and achieve the desired outcome.

Conclusion

A well-designed brochure is an invaluable tool for any business. It can be used to promote a product or service, provide information to potential customers, and even create a professional image for the company. It is best to create a visually appealing, well-organised brochure with the correct information to attract potential customers. By doing so, companies can be sure that their brochure makes a positive impression and helps to build a successful relationship with their customers.

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